NEW HARVEST

Consumer trust in food and agricultural science will strengthen as these become vital tools to save our food system: Science and technology will be essential to the food supply and food safety.

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IN SCIENCE WE TRUST

In the next 10 years, consumers will become more accepting of and trusting in the essential roles science and technology have in guaranteeing access to affordable, safe, and nutritious food and drink.

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AGRICULTURAL REVOLUTION EMERGES

Consumers will take a more vested interest in agriculture and have more of an opportunity to experience and enjoy its benefits as alternative agriculture approaches are invented and replicated around the world.

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REVERSE FEARS OF ‘PROCESSING’

With increased adoption of synthetic and lab-created ingredients, food, drink, and foodservice companies must introduce high-tech solutions with clear explanations of the technology and its advantages to produce food and drink more sustainably.